When deployed optimally, product analytics can be a guiding light for optimizing customer experience. It delves into the intricacies of user interactions with digital products, helping teams discern which features resonate most with customers, and much more.
So why are businesses struggling to realize positive outcomes from these tools?
- Less-than-optimal deployment of the solutions
- Internal data silos
- Lack of technical resources
- Suboptimal vendors
In this Analyst Brief, IDC research directors Roger Beharry Lall and David Wallace outline how to succeed with product analytics, including its great potential to deliver positive outcomes, the business benefits, and important considerations when choosing a vendor that will ensure your success.